← Toko Learn
Core concepts

The Marketplace.

Where collectors trade tokens after a drop. In v1 it's a simple, honest fixed-price market — buy now or don't — with one fee that only ever lands on a completed sale.

Marketplace~6 min readCollector & creator

The Launchpad is where a token is first claimed from a creator. The Marketplace is everything after: one holder lists a token they own at a fixed price, and another buys it. It's a projection over ownership — not a separate place your token goes — so listing never hands custody to Toko.

Buying — Buy Now only

v1 is Buy Now only. Clicking a listed token opens a quick-view modal over the browse grid (the grid stays behind it, so closing returns you to your place). You see the art, attributes, market history, price, collection floor and last sale, then buy.

Auctions, offers and counter-offers are designed but not in v1 — they come later.

Selling — list from My Tokens

From My Tokens you pick a token and set the terms:

What it costs to sell

Two things come out of a sale, and only ever on a completed sale — no sale, no fee:

A 14 ICP sale at a 5% referral fee, in order
Seller · ~92%
Royalties — up to 3% total (the creator's split) Referral fee — the seller's chosen 1–10% (Toko / referrer) Seller — the remainder
First the token's frozen sale split (royalties up to 3% total — set by the creator and frozen at go-live, so it leaves the seller ≥97%; there is no project/cycles fee on secondary). Then the seller's chosen referral fee (1–10%): the seller nets about 96% at 1%, down to about 87% at 10% — and a higher fee buys higher placement.
The fee is a referral fee

Toko takes no cut frozen into the token. Its secondary revenue is the referral fee — the % a sale pays to whoever referred it. Today the referrer is always the Toko Marketplace, so it routes to a dedicated marketplace account (kept separate from claim revenue). Letting a sale be referred by someone else — who'd earn it instead — needs a referrer API, a V2 capability.

The referral fee sets your placement

There's no fixed "Featured" tier — instead you set a referral fee on a 1–10% slider (1% minimum). The marketplace's default order is by referral fee, highest first, so the fee is the visibility lever:

Low — 1%You keep the mostNets ~94% of the price, but sits lower in the default order.
High — 10%Top placementSorts to the top of the marketplace and feeds the front-page spotlight; nets ~85%. No banner art needed.

It's self-serve and paid, so nothing is hand-picked — and because it's still just a fee on a sale, an unsold listing costs nothing whatever fee you set.

Browsing

The default view spans every collection, newest first, ordered by referral fee, highest first. Selecting a collection doesn't change the UI — it just filters the same grid to that collection's tokens. Per-collection stats and history live on the Collection Hub, not the marketplace; there's no separate activity feed in v1.

In one line

List from your wallet, pick a price and a duration up to 14 days, set a 1–10% referral fee (higher = higher placement). A buyer pays your price; the creator's ≤5% split and your referral fee come off only if it sells — and unsold listings just come home.

Related: Vendors & revenue (primary distribution) · Archetypes & Project Mastery.